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“Lasting innovation is built on connections.”
So true … across;
industries ➕ sectors ➕ geographies ➕ disciplines
and time … continuously ➕ continually ... so that we keep in mind that we are in a marathon - not a sprint.
CONTINUAL creates the nodes of our community
CONTINUOUS forms the fabric that will sustain our community
TOGETHER ... not ‘and’ … ‘➕’
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Ricardo Mendes: 🔗 Test post without Syndication
Test post without Syndication
.. picked up in NetNewswire - shared to John.philpin.com and will drop web mention link into RSSChat.
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👁️ Claude was out on the razzle last night.
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🖋️ What Are These 'Systems of Engagement' Of Which You Speak?
Reply sourceFor sixty years we have been building systems to manage what we know.
History - specific rules, behind firewalls, command and control thinking, dashboards, sales playbooks ... and do not get me started on the ‘sales methodology’ industry.
The world changed. Slowly. Then all at once.
Now we (they?) all talk about transparency, trust, openness, sharing, engagement …
All talk. No trousers - because even with all the talk there is little to no help with any systems needed to navigate this new landscape.
"But we do," I hear you say: support systems, ticketing, wikis, community spaces, websites, CRM, newsletters ....
"No we don't." you might hear me reply. If you are still reading. They are still all about history.
Take the CRM. Please. It's not a Customer Relationship Management system. It's a Customer Records Management system.
We say our customers are our most important relationships. And then we put targets on their backs (and fronts).
Language Leaks has been tenet of mine for over a decade ( 🖇️ me in pre covid days on the topic ) - the sales and marketing world is full of these problems.
- Dominate the market.-Take the hill.- Maximise share of wallet- Push leads through the funnel. ... and oh so many more that get used n the 'marketing war rooms'.
AND - the sales funnel is not the buyer's journey. We built it for us, not for them. And still act surprised when it doesn't work. We the people dont even know we are on your journey.
Even the 4Ps - and yes they are still referenced ... Price, Place, Product, Promotion - are a framework built for a world that no longer exists. Designed to broadcast at people. In an age when people talk back and we don't listen -much less respond.
We have sixty years of infrastructure for a conversation that only went one way. It's hard to change. But change we must - in talk and action. Important distinction - because I hear the words from leadership - i don't see the change in their methods.
Don't believe me? Look at your last 'customer communication'. Be honest as you ask your self
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was it too long?
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was it interesting - not to you - to the recipient?
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was it sent as part of a mass 'blast'?
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how easy is it for the recipient to get off that list - or to tune what kind of emails they might actually want?
Whats To Be Done?
We don't just replace the 4Ps with four new words and call it done. We replace the thinking behind them. In case you are wondering ...
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Essence. Not Product. Who you are and why you matter. Before you say a word about what you sell.
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Exchange. Not Price. The mutual value in every interaction. Not just money, but time, trust, and attention. Given and received.
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Ease. Not Place. How frictionless it is to find you, choose you, stay with you. Friction is where customers quietly disappear.
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Experience. Not Promotion. Every touchpoint, every interaction, every moment that either builds the relationship or erodes it.
The 4Es are not new systems. You don't need to rip anything out.
You need to look at what you already have - your CRM, your website, your support desk, your sales process, ask a different question and listen to the different answers.
Not "what does this system record?" but "what does this system enable?"
The infrastructure is not the problem. The thinking is. Change the thinking and the systems you have start working differently.
That's the shift. Sixty years of recording. Now we learn to engage.
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How Pete Townshend’s drunken night with two Sex Pistols inspired The Who’s last classic song with Keith Moon.
But if you aren't of that persuasion have no fear - what I really wanted t share was this:
🔗🎵📼 ... great song and 4 people enjoying themselves making the music.
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🔗 Neil Vogel, CEO of People Inc., calls Google an "intentional bad actor" for using the same crawler for both search and AI.
Question - is Neil Vogel the ‘best thing since sliced bread’?
(Little Kiwi humour there.)
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Looks Looked like a really interesting idea until I got to this screen. It speaks volumes.
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👁️ I either broke the internet again or LinkedIN is down❓
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Why were all these people at Auckland Town Hall last night?
Well, not to get ahead of ourselves - 🔗📼 this is what they thought at the end of it all.
Turns out they were waiting to hear 'this guy' perform.
He did. His name is Sheku Kanneh-Mason.
🔗 You can read all about him here.
27 years old Nottingham lad with roots back to Bahrain - and pretty much 'the dude' when you are talking Classical Cello - watch out 'Yo Yo'. Seriously - BBC Young Musician at 17 and played at Harry and Meghan's wedding at 19.
Last night? Great stuff - along with the 🔗Auckland Philharmmonia conducted by 🔗 Elena Schwarz. Interested to learn that her own first instrument was the cello - so I suspect we got something even more special.
The orchestra in full flight
Taking their bow ...
Many thanks to Phil and The 🔗 BNZBA for the invite.
We loved it.
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🎥 I watched 🔗The Client again. It is over 30 years old - which explains why all the great actors in it look so young. I remember enjoying it at the time. Not so much on the second 'outing' - a little bit 'thin' IMHO. BUT - still worth ★★★
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📺 Finished watching Season 2 of 🔗 Sugar last night and every bit as good as 🖇️the first series. Don't miss it. ★★★★
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🔗 Daring Fireball: Amazon Is Spiting Customers With Unhelpful Order Confirmation Emails
The fact is, a lot of people use apps like Gmail for email that aren’t private. When you use Gmail, Google learns everything in your email. Amazon sees this as a competitive problem for them, not a privacy problem for users.
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Something is rotten in the state of Denmark
… and America it would seem.
🔗 Tesla wants to build a $10B solar factory in Texas
The Tesla playbook is the Amazon playbook … pitch as many states as you can against each other … the ongoing nail in the coffin of the UNITED States.
Tesla has applied for tax incentives to partially offset the cost, saying that it is exploring other sites “across multiple U.S. states.” The factory would create about 9,700 full-time jobs, Tesla said.
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Without incentives, Tesla’s accountants estimated that the property tax liability for the project would be about $1.1 billion over 37 years.
That’s roughly $30 million per year folks … heaven knows that Tesla and the Muskrat need all the help they can get … I mean just to employ 9,700 people at minimum wage is going to cost them an order of magnitude more than that .. and its not as if they have access to an army of robots capable of doing that work.
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The problem isn't the advertising you see. It's the tracking you don't.
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💬 There is more than one kind of freedom, said Aunt Lydia. Freedom to and freedom from. In the days of anarchy, it was freedom to. Now you are being given freedom from. Don’t underrate it.
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Listening to Kara talk with Steve Hilton. Yet to finish, so will come back later - but so far - ‘yeah … nah' - despite how ‘reasonable’ he sounds.
Me - back in May - 🔗 🖋️ Careful What You Wish For California
He also hasn’t (so far) answered very clearly why anyone in CA should trust him.
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What’s this about? Tell you later …
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💬 In recent years, businesses have become so preoccupied with profit, growth, and scale, they have forgotten that people come first.
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👁️ Personally I'm against vertical drinking. But who am I to tell others how they should drink? Particularly those that have been sat down at a desk all day and are looking to stand vertically for a bit. What a load of swaddle. (sic)
Meanwhile - a picture of Paul Swaddle vertically drinking.
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🔗 FileRouter is out -- Mac App Store and direct via Paddle (and coming soon to Setapp, give it a couple days)
.. and a couple of days later - yes - yes it is:
BUT
… and all power to him - but that isn’t quite what I thought he meant. What do you think.?
Why would I need to wait for SetApp to have if it is already in the App Store?
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👁️ Just for Bluesky now - so don't get excited - yet.
⏰ A few minutes later
OK, now - IF you are on Bluesk and you are reading this - now might be the time to get excited.
Of course if you aren't seeing this on Bluesky - then you are none the wiser.
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🔗 Product Design and Conway’s Law by Marketoonist
.. and there you have it.
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War is only a cowardly escape from the problems of peace.
… via John Naughton.
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🔗 Daring Fireball: A Retraction - the first in 24 years apparently - and very well done IMHO.
My disdain for astrology is so utter, and my esteem for Godier's previous work so high, that it simply never occurred to me that he might have actually made and submitted to the App Store an astrology app, let alone that he'd then feign surprise and frustration that an astrology app was rejected for being an astrology app. I showed him a draft of my post before publication, to make sure I had the story straight, and he offered not a word of caution.
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🔗 'Steal Underpants by Blowing a Fortune on AI Tokens' Is, in Fact, Not a Good Business Plan
My impression of consulting giants like Accenture (McKinsey, Bain, Deloitte, KPMG...) has always been that they are very good at looking smart but in fact very bad at actually being smart. The idea that they’re spending serious money on AI tokens to turn PDFs and PowerPoint decks into Markdown only makes me think I’ve overestimated the median intelligence of the people who work there.
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🔗 Throbsday – Doc Searls Weblog
AI writing is AutoTune for the human kind.
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The Apple Vision Pro is a failed dead/dud product
🖇️ Such as Wired back in 2023 - which I always rail against if I have a spare moment.
This is why …
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🔗 Excellent News - @manton - thank you.
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@manton - seeing this makes me think that the whole page that manages ‘sources’ in the world of ‘aggregate’ and ‘syndicate’ could be managed in a much better way. I am probably (again) an edge case - but for me it is a confusing cacophony that I have to recalibrate my brain for every time I go 🔗 here.
If you are thinking about it at all - would be happy to summarise my thoughts for you. No point in doing that if you aren’t 😉.
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Been a Sangeet follower for years - but don’t often share his wisdom. Not sure why. BUT - here’s an exception - one of those posts that connects disparate area of personal interest. Enjoy.
🔗 Scarcity and strategy - Misreading AI the way Hollywood misread streaming
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💬 Events compound in unfathomable ways.
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👁️ OH - wait .... hello 'me' 👋🏼
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just talking to myself - but confirmed it does. I tried Dave's app earlier - wriging there - routes to my blog - which syndicated to BlueSky - amongst others - and safely arrived. As did a reply from Masto - back in. Was wondering if RSC was going to behave the same way - and it did - full round trip confirmed. Well 'full' is foing some heavy lifting there - more testing needed - but need to work out first what I am testing for :-)
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😂 Talking of the creative application of maps …
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If you live in Clacton
Make Your Vote Count
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This post started over in DaveLand ... got federated to my accounts via Micro.Blog (thanks @manton) to which I replied and now sharing that reply from Ricardo's 'RSC' (Really Simple Conversation) .. the world always was wacky .. it's now getting easier to be wacky .. and potentially generate ECHOES of ECHOES of Echoes of echoes of ech ...
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Indeed .. I wonder if this will work the same way❓
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Indeed .. I wonder if this will work the same way❓
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Well look at that @dave .. it worked .. taking the same route as you .. just in a different truck … here to Micro.blog to BlueSky … and Mastodon, Threads, Tumblr et al .. thanks to @manton.
LATER THIS MORNING:
Saving for posterity - this what was orgianlly posted and somehow broke because of html and markdown trying to work in the same space.
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Yes … despite the proclamation .. logo once again gone. I know why. I know how to fix it. I just need to actually do it!
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Following some breadcrumbs.
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Jax won't say anything - so taking a few minutes out to sing her praises.
Last week she was talking with someone who is on their way to ‘new friend’ status when the conversation inevitably arrived at the ‘so - what do you do’ question - and the conversation took off.
A young man (related to new friend) was listening in.
This text received the next day.
Praise doesn’t often come from teenagers, but (name redacted) was loving listening to our conversation and said “I never thought I’d meet someone like her, someone who is switched on but also doing something about it“ 😊
The most telling part of this is that a lot of people who should know better simply do not understand her work - just nod their heads and move on. Why?
- Too hard. (No - it isn't.)
- Doesn't apply to me / doesn't happen here. (Yes it does and yes it does.)
- Assumes wrongly that others are already fixing this.(No - they aren't.).
**Very proud of Jax and all that she is doing in this tortured world. **
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Crucial Track 🎵 August 8, 2026
Reply source"Govinda" by Kula Shaker Listen on Apple Music Your browser does not support the audio element. Apparently they are still going ... who knew? This had my ears at the time - as did [🖇️ the album](https://john.philpin.com/2026/08/08/k-by-kula-shaker.html) - and still does. I can't fail to listen to Govinda and not feel uplifted. View John Philpin's Crucial Tracks profile Listen to my Apple Music playlist
