Link penalties on social media platforms
Although I’ve known for a while that social platforms make posts with links in them less visible, I didn’t know until recently just how much they did it. So, here’s a run down of how much different platforms penalise links and how you can work with it.
(Although the real answer is of course to use platforms that don’t penalise links, sometimes you have to go where people are)
https://paul.jottit.org/link-penalties-on-social-media-platforms